Audit & action plan
A focused review to identify gaps and decide what to tackle first.
MATWORKS /
WHAT WE CAN DO FOR YOUR GYM
Clear work. A stronger academy.
From getting discovered to developing your instructors, we help improve the entire member journey. Choose hands-on marketing, practical consulting, or a combination.
01 / ATTRACT
Marketing & lead generation
“We need more of the right people walking through the door.”
Make your gym easier to discover and give prospective members a clear reason to try it.
What the work can include
- Campaign strategy around a specific program and local audience
- Meta ad campaigns with offers, messaging, and creative direction
- A focused landing page and inquiry form
- Lead-source tracking and campaign review
IN PRACTICE
An adult beginner offer with a landing page, local ads, and inquiries routed into one pipeline.
What we need from you
Your program details, trial offer, brand assets, gym photos or video, and access to advertising accounts.
02 / CONVERT
Follow-up & sales systems
“We get inquiries, but too few turn into members.”
Connect the first inquiry to the first class with a repeatable process your team can follow.
What the work can include
- A lead pipeline with clear stages and staff responsibilities
- Email and SMS follow-up sequences
- Trial booking, reminders, and no-show follow-up
- A review of your trial experience and membership conversation
IN PRACTICE
A new inquiry receives a next step, the trial is booked, reminders go out, and staff track the outcome.
What we need from you
Someone to respond to conversations, confirm attendance, and record whether a trial becomes a member. Messaging usage is separate.
03 / GROW
Gym & coaching consulting
“We want a better-run academy without losing our culture.”
Step back from the day-to-day and improve the systems behind a great student experience.
What the work can include
- A review of membership pricing, programs, and retention
- Curriculum and class-structure recommendations
- Instructor development and coaching-process guidance
- Referral opportunities and a prioritized growth action plan
IN PRACTICE
Review how beginners move through their first month, how instructors support them, and where members lose momentum.
What we need from you
Your current pricing, class schedule, curriculum, membership trends, and time to implement changes with your team.
Choose the level of support.
Ongoing consulting
Strategic guidance and reviews while your team handles implementation.
Marketing + growth support
Marketing execution combined with business consulting and performance reviews.
Your proposal defines deliverables, responsibilities, review cadence, and fees. Advertising budgets and software or messaging usage are separate from service fees. The examples above illustrate possible work, not a fixed package or a guarantee of results.
See how progress is measuredLet’s find the right support.
Start with a free 30-minute conversation about your gym.