Audit & action plan
A focused review to identify gaps and decide what to tackle first.
MATWORKS /
WHAT WE CAN DO FOR YOUR GYM
Practical support for your academy.
From getting discovered to developing your instructors, we work with you to review the member journey. Choose hands-on marketing, practical consulting, or a combination.
FIND YOUR STARTING POINT
Where is your gym getting stuck?
Choose a challenge to explore possible discussion points—not a diagnosis or a promised outcome.
Start with getting discovered.
Review your offer, messaging, and options for reaching a local audience.
Explore the servicePOSSIBLE AREAS TO REVIEW
- Review your local audience and trial offer.
- Build a focused campaign and landing page.
- Track which sources bring interested prospects.
01 / ATTRACT
Marketing & lead generation
“We need more of the right people walking through the door.”
Make your gym easier to discover and give prospective members a clear reason to try it.
What the work can include
- Campaign strategy around a specific program and local audience
- Meta ad campaigns with offers, messaging, and creative direction
- A focused landing page and contact form
- Lead-source tracking and campaign review
IN PRACTICE
An adult beginner offer with a landing page, local ads, and new leads routed into one pipeline.
What we need from you
Your program details, trial offer, brand assets, gym photos or video, and access to advertising accounts.
02 / CONVERT
Follow-up & sales systems
“We get leads, but too few turn into members.”
Connect the first contact to the first class with a repeatable process your team can follow.
What the work can include
- A lead pipeline with clear stages and staff responsibilities
- Email and SMS follow-up sequences
- Trial booking, reminders, and no-show follow-up
- A review of your trial experience and membership conversation
IN PRACTICE
A new prospect receives a clear next step, the trial is booked, reminders go out, and staff track the outcome.
What we need from you
Someone to respond to conversations, confirm attendance, and record whether a trial becomes a member. Messaging usage is separate.
03 / GROW
Gym & coaching consulting
“We want a better-run academy without losing our culture.”
Step back from the day-to-day and improve the systems behind a great student experience.
What the work can include
- A review of membership pricing, programs, and retention
- Curriculum and class-structure recommendations
- Instructor development and coaching-process guidance
- Referral opportunities and a prioritized growth action plan
IN PRACTICE
Review how beginners move through their first month, how instructors support them, and where members lose momentum.
What we need from you
Your current pricing, class schedule, curriculum, membership trends, and time to implement changes with your team.
Choose the level of support.
Ongoing consulting
Strategic guidance and reviews while your team handles implementation.
Marketing + growth support
Marketing execution combined with business consulting and performance reviews.
Your proposal defines deliverables, responsibilities, review cadence, and fees. Advertising budgets and software or messaging usage are separate from service fees. The examples above illustrate possible work, not a fixed package. We do not promise specific lead volumes, membership growth, revenue, or timelines for results. Recommendations depend on your gym and the data available.
See how progress is measuredLet’s find the right support.
Start with a free 30-minute conversation about your gym.