MATWORKS.GYM CONSULTING & MARKETING
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MARKETING & GROWTH FOR BJJ & MMA GYMS

GREAT GYMS.
BUILT TO GROW.

Marketing, follow-up systems, and practical consulting for BJJ and MMA gyms. We start by understanding your goals and current processes.

Book a free strategy call
IN YOUR CORNER. ON AND OFF THE MAT.
Kyle Short with a young athlete at a jiu-jitsu tournament

BUILT BY COACHES. FOR COACHES.

Experience from inside the academy.

Kyle Short brings experience as a coach, academy owner, and educator to the work behind your gym’s growth.

Meet Kyle

YOUR GROWTH TEAM

Attract. Convert. Grow.

One connected cycle. Choose a service to explore.

Explore your local marketing.

Review your audience, messaging, and trial offer with a focus on your local market.

  1. Get noticed
  2. Spark interest
  3. New contact
  • Meta advertising & lead generation
  • Landing pages & trial offers
  • Social media strategy
See what’s included

THE NUMBERS BEHIND THE WORK

Understand what’s happening.

Track leads, trials, and memberships. See where people move forward and where follow-up can help.

Explore the reporting approachChoose a topic to see what we could investigate.

Fictional data for demonstrating the reporting interface only. These invented figures are not client results, typical outcomes, benchmarks, or forecasts. They do not indicate what your gym should expect.

Read the funnel: 48 booked trials, 36 attended, 18 new members, 15% lead-to-member conversion.

MATWORKS / YOUR ACADEMYFICTIONAL DEMO

Main Dashboard

Example only
Member acquisition overview

Total leads

120

Booked trials

48

New members

18

Trials attended

36

Lead-to-member funnel

Trial program
New leads120
Trials booked48
Trials attended36
New members18

Conversion rate

Lead → membership

18 new members / 120 leads

Trial show rate 75%Trial-to-member rate 50%
Illustrative dashboard · Fictional sample dataDashboard concept. Metrics depend on setup and integrations.

Our work begins with understanding your gym and its data. We do not promise a number of leads, memberships, revenue, or a timeframe for results.

GETTING STARTED

A clear path from plan to action.

Scope and timing are agreed around your gym.

  1. 01

    Understand

    Review your marketing, member journey, and goals.

  2. 02

    Set up

    Agree priorities, responsibilities, tracking, and follow-up.

  3. 03

    Launch

    Put the agreed campaign or improvements into practice.

  4. 04

    Review

    Review available data together and discuss possible next steps.

LET’S FIND YOUR NEXT MOVE

YOUR GYM.
NEXT LEVEL.

Tell us about your gym. We’ll talk through your goals and where we can help.

Book a free strategy callFree 30-minute conversation · No obligation